Done strategically and with dedication, with a Facebook page, a Twitter account, some content on YouTube, and most importantly a viable brand, you can create not just the perception of success but you can create success itself. When buyers, labels, studios, investors in the past had significant leverage in the initial negotiaiton phase based on their need to see proof that a brand could be successful, now you can come to such negotiations with the proof they are looking for. The potential of a brand to be a successful venture can now be shown, often times for marginal costs, through the demonstration of quantifiable public interest (likes, followers, views, etc.). Some advice for the following Brand of Interest: TURN IT UP!
Brand Venture IP's Ongoing Discussion On the Role and Function of IP Law in the World of Business and Brands
Wednesday, July 11, 2012
Brand of Interest: Wes Nyle - "All Bad"
Proud to introduce our Brand of Interest segment to our Blog - An introduction from us to you of a brand affiliated with or watched closely by Brand Ventures IP, be it an artist, a product, a service provider, or even a colorful logo or catchy jingle. This segment is a lesson in itself of the power, utility and necessity of social media promotion and underscores the changing landscape of self promotion. Long gone are the days where to establish a recognizable brand such a task required significant financial resources and contributions from outside third parties.
Done strategically and with dedication, with a Facebook page, a Twitter account, some content on YouTube, and most importantly a viable brand, you can create not just the perception of success but you can create success itself. When buyers, labels, studios, investors in the past had significant leverage in the initial negotiaiton phase based on their need to see proof that a brand could be successful, now you can come to such negotiations with the proof they are looking for. The potential of a brand to be a successful venture can now be shown, often times for marginal costs, through the demonstration of quantifiable public interest (likes, followers, views, etc.). Some advice for the following Brand of Interest: TURN IT UP!
Done strategically and with dedication, with a Facebook page, a Twitter account, some content on YouTube, and most importantly a viable brand, you can create not just the perception of success but you can create success itself. When buyers, labels, studios, investors in the past had significant leverage in the initial negotiaiton phase based on their need to see proof that a brand could be successful, now you can come to such negotiations with the proof they are looking for. The potential of a brand to be a successful venture can now be shown, often times for marginal costs, through the demonstration of quantifiable public interest (likes, followers, views, etc.). Some advice for the following Brand of Interest: TURN IT UP!
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